Soft Pinch Matte Bouncy Blush-Truth - soft plum No Texture: 89% of consumers

No Texture: 89% of consumers say the setting powder doesn’t settle into imperfections and never looks cakey

-90% say lips feel smooth after 1 week of use *In a consumer perception study of 31 people using the product in a 6-hour period and 1 week of use

it applies and builds easily for even

Innovative hair density and brush head shapes optimize every stroke for ideal makeup application

The compact brush end also offers more controlled application and helps easily build and layer foundation to the desired level of coverage

Soft Pinch Matte Bouncy Blush-Truth - soft plum No Texture: 89% of consumersWhat it is: A cushiony, cream to powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty free. What Else You Need to Know: This