Made in Future: A Story of Marketing, Media, and Content for our Times Subclass Code_8HC The Behavior Gap

The Behavior Gap

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Made in Future: A Story of Marketing, Media, and Content for our Times Subclass Code_8HC The Behavior GapIn this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the worlds largest organizations, is disconnected from their own ground level executions. The game has changed. But they are still playing by the