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Winning the Customer: Revenue-Building Marketing Strategies from a Top NFL CMO Subclass_DISEASES And because we don't knowThe former New England Patriots CMO's winning strategyMARKET TO THOSE WHO SPEND THE MOST! Lou Imbriano shares the innovative marketing strategy he developed and used to transform the Patriots into the brand to beat. Whatever industry you work in, Winning the Customer helps you dramatically increase revenue by focusing on existing customers, defining the relationship, and creating new ways to connect with them. Lou Imbriano is CEO of TrinityOne