The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Subclass_NATURE & THE NATURAL WORL James Patterson's scariest

James Patterson's scariest

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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Subclass_NATURE & THE NATURAL WORL James Patterson's scariestMost organisations are petrified that growth means change, and change means risk, and risk means death. So most companies just keep trying to be perfect at the things they've always done. For this book, Seth Godin, author of best selling Purple Cow, has worked with 32 smart thinkers to answer the question of what makes a company remarkable.