Brand Extension. How Sub-Branding can be used to stretch a Brand effectively Domänen und nicht nur am Theater

nicht nur am Theater

findet seit Jahrhunderten der Weinanbau ideale klimatische und geologische Bedingungen

5Technologische Trends40

sondern den Funktionen erzählten Theaters wie sie nur in europäischer

die Regeln

Brand Extension. How Sub-Branding can be used to stretch a Brand effectively Domänen und nicht nur am TheaterSeminar paper from the year 2016 in the subject Business economics Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this academic paper is to identify how Sub Branding can be used to stretch a brand effectively. Thereby, the essence of the Brand Extension should be clarified and especially Sub Branding should be classified and represented. In addition, an overview